WERBUNG | PUMA x P&C - EXPRESS YOUR TRUE SELF
The Peek & Cloppenburg x PUMA campaign "EXPRESS YOUR TRUE SELF" aims to highlight and celebrate the brands' diversity and inclusivity. Through the collaboration with a diverse breakdance crew, a message of unity, self-expression and strength is conveyed. The video aims to inspire viewers to celebrate their own individuality and express themselves through athletic wear and movement. The honest and authentic moments as well as the personal stories of the dancers underline the message and create a strong emotional connection with the viewers.
CLIENT: PUMA
DIRECTING DP: JAN WEYAND
GAFFER: JAN FABI
EDITOR: JAN WEYAND
COLORIST: ADRIAN HONSBERG
MUSIC: ROARY
SOUND DESIGN: TOM RESPONDEK
ART DIRECTOR: ISABELLA OECKL, MARTA KLASKALA
HAIR & MAKE-UP: TINA PACHTA
STYLING: JANA HÖFT
PRODUCTION MANAGER: ANJA CONTALA
PRODUCTION ASSISTENT: VANESSA GIRALDO
PRODUCTION: ILIKEPRODUCTIONS
PHOTOGRAPHER: ROBERT ASCROFT
PHOTOGRAPHER ASSISTENT: AXEL HEUMISCH, CHRISTIAN BLUEM
DIGITAL OPERATOR: JONAS RIBITSCH